pornhub presenting dirtiest porn ever is a perfect example of causevertising

Pornhub’s causevertising: The dirtiest porn ever

According to a survey in 2015 by Science journal, an estimated 4.8 to 12.7 million tonnes of plastic end up in the oceans each year. Furthermore, UK based Ellen MacArthur Foundation estimated that by 2050 the number of plastic in the oceans will vastly transcend the total number of fishes. Hence, this alarming findings led PornHub, the global porn aggregator platform to roll out this social initiative. PornHub presents The dirtiest porn ever is an influential causevertising to raise awareness about depleting sea habitat.

Kudos to this Indian creative agency “Bang in the Middle”, for beautifully integrating the brand in this short causevertising. However, the dirtiest porn ever,  shot in a dirty beach exhibiting the irresponsible attitude of mankind towards our own habitat. The footnote of the movie is to highlight how irresponsibly we are posing a threat to ourselves.

The dirtiest porn video, causevertising

The film shows a couple walking through a sand beach covered in plastic bottles, wrappers as well as dead fishes. Furthermore, the couple were seen swerving along the trashes and garbage. The protagonist sets the mood and they began the foreplay amidst thousands of plastic waste. Visibly there was garbage all around them. Immediately, when the foreplay started, garbage cleaners reached the spot wearing PornHub jackets and cleaning the garbage from the beach. The couples then start making love in front of the cleaners amidst the dirty beach.

PornHub presents Dirtiest porn video ever is a perfect example of causevertising.

According to Chief Creative Officer and managing partner, Prathap Suthan; mankind should stopp to any level to clean the beaches and prevent the destruction of nature. According to him, “The one-minute ad film doesn’t show blatant porn and has modestly kept the brand image. In fact, the monetary factor attached to the campaign made it more effective as for every view there will be a donation from PornHub to clean the beach.”

Additionally, the film features popular amateur couple LeoLulu sharing their intimate moments. PornHub commits to donate a certain percentage of revenue received from the video. Indeed, ‘The dirtiest porn video ever’ presented by Pornhub is an outstanding example of causevertising.

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